PETALING JAYA: Five friends took just eight hours to plan, shoot, edit and send in their video clip entry for The Star Online’s Drive for Food contest to emerge as one of five weekly winners for Week 1.
College students Ryan Lee Bhaskaran, 19; Teh U-Jinn, 19; Kishore Ramdas, 20; Ephraim Alfa Ritikos, 20; and Razif Hashim, 24, captured the hearts of the competition judges with their enthusiastic recommendation of a popular local brand of burger, ensuring immediate notice with a catchy jingle.
If the numbers of views on video-sharing website YouTube and the way it is being shared and distributed on social networking sites such as Facebook are taken as an indication, then it’s obvious the judges weren’t the only ones who were impressed.
Rightly, too, considering the effectiveness of the clip as a marketing tool and the time taken to complete it.
“We started shooting the clip at 8pm, driving from Ampang to Taman Tun to Damansara, practising the ditty en route, and finally completing it at midnight,” said Ryan, who co-wrote and co-directed the short video with U-Jinn.
The students then took four hours to edit their video before posting it up on YouTube.
For their hard work, the quintet took home RM100 and a place in the Drive for Food finals, where they stand a chance to take home more cash prizes as well as products sponsored by Canon, Goodyear and LG.
Drive for Food, organised by The Star Online, is an online competition that rewards contestants for capturing on video their love for food, cars or travel.
Every week, between Sept 16 and Oct 23, five lucky contestants will take home RM100 each if their video clips – posted on YouTube – are judged the best based on originality, creative expression and entertainment value.
The 10 best contestants from the first round will then get the chance to go for RM28,000 worth of cash and prizes during the main event on Nov 3 and 4.
They will be required to form a team each between two and four members, drive up north from Kuala Lumpur to Penang, stopping to capture once again on video their travelogue.
The Star will cover the cost of accommodation, petrol and toll.
To find out more about Drive for Food, click on www.drive4food.com. To view the winning entry for Week 1, click on http://star-motoring.com/mystar/driveforfood/videos.asp.
#taken from TheStar Online.
# Ramly Burger Song
With love,
Jade.
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