Wednesday, March 5, 2008

Brand Leadership Tea Talk with KEN CATO

Brand Leadership Tea Talk
organized by ADOI
Date: 5th March 2008
Time: 4.00pm
Venue: Dewan Tan Sri Hamzah, Royal Selangor Club, Bukit Kiara

KEN CATO, the Branding & Design Guru with CREACTIVE!

What's a BRAND?

# "Change the rules before somebody else does"- Tom Peters
# RECOGNISED not read.
# make your Brand STAND OUT!
# appearing to be DIFFERENT is essential.
# try to FIT IN with the culture.
# 360° Time Residence. (Check it out..this building rotates! [+])
#World Central, Dubai is gonna have the World's Largest Airport. Wiki it here.
# Wellington International Airport's "Wild at Heart"...Love the concept![+]

With love,